Field notes from above the noise.

A free monthly brief on what's actually working in local marketing right now. Researched, and written for Iowa business owners who don't have time to keep up with all of it.

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Reports

State of Google Reviews 2026: Reviews Became a Threshold, Not a Ranking Factor

AI search engines don't rank local businesses by review quality — they exclude the ones below a cutoff. New index data across 350,000 locations and a peer-reviewed controlled study both point at the same split.

Harvey Holley

•

Sep 1, 2026

Reports

The Local SEO Pulse July 2026

What Practitioners Are Actually Saying

Harvey Holley

•

Jul 9, 2026

Reports

Local SEO Ranking Factors 2026 — What Actually Moves the Needle

GBP still dominates the Local Pack, but the game shifted

Harvey Holley

•

Jun 15, 2026

Reports

Des Moines Small Business Visibility Report 2026 — Local Google & AI Search Data

59% sit below 150 reviews and 1 in 6 has no website at all

Harvey Holley

•

Jul 8, 2026